What do Radio and Television Announcers do?
Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.
- Prepare and deliver news, sports, and/or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
- Read news flashes to inform audiences of important events.
- Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs.
- Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
- Study background information in order to prepare for programs or interviews.
- Comment on music and other matters, such as weather or traffic conditions.
- Interview show guests about their lives, their work, or topics of current interest.
- Discuss various topics over the telephone with viewers or listeners.
- Host civic, charitable, or promotional events that are broadcast over television or radio.
- Make promotional appearances at public or private events in order to represent their employers.
- Operate control consoles.
- Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
- Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
- Record commercials for later broadcast.
- Locate guests to appear on talk or interview shows.
- Describe or demonstrate products that viewers may purchase through specific shows or in stores.
- Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
- Attend press conferences in order to gather information for broadcast.
- Provide commentary and conduct interviews during sporting events, parades, conventions, and other events.
- Give network cues permitting selected stations to receive programs.
- Moderate panels or discussion shows on topics such as current affairs, art, or education.
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